First thing to remember when you want to sell something on LinkedIn is that you need to build a relationship with your potential customers. 

LinkedIn is a great social network for generating leads and growing your business quickly. On LinkedIn, it’s not hard to find a huge untapped customer base, many of whom are always ready to connect with you, creating countless new opportunities.

However, the key to a successful prospecting campaign lies not only in identifying the right audience but also in the quality of cold messages. When you craft far-reaching messages to build real relationships, you’ll get loads of conversions.

Today, we’ve put together a curated list of the best and proven LinkedIn message templates that users will read. Get ready to start producing serious results!

## LinkedIn connection request message templates to a get high reply rate
To start a conversation on LinkedIn, you need to send your potential customers an invitation. The truth is your customers receive dozens of invitations on LinkedIn every day. For this reason, how to make your invitation so simple and attractive that customers can not ignore it. The answer is to be professional, kind, trustworthy, and willing to hear more from the people you’re connecting with. Consider some of the successful templates below that you can incorporate into your new customer outreach strategy.
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/red-and-teal-retro-colors-costing-business-infographic-1-600x1500-1641253318GTNo1.png)

### 1. Show them that you and they have something in common
#### 1.1 Show interested in a common field
```
Hi {{firstName}},

I came across your profile and am really interested in {{company}}’s field. Truly, I would love to connect with you and learn more from you. In detail, I am also sharing a lot of content related to your background in the {{position}} that may be useful to you.

Thank you. Have a nice day!
```

```
Hi {{firstName}},

I see that you are {{position}} at {{company}}.

I’m looking to connect with {{position}} professionals like you.

Thanks!
```

#### 1.2 Leverage shared connections
```
Hello {{fullName}},

I realize we’re both connected to [Mutual LinkedIn connection] and also really love what you’re doing at your {{company}}. [mutual connection] and I are currently interested in some common issues related to your field. Can I add you to my network? Thank you.
```

```
Hey {{lastName}},

We’ve never spoken before, but LinkedIn says we’ve got [number of connections in common]. In the hope that I feel it would be nice to get in touch with you. We’ll have some useful contact and ideas for each other. I also think you might be interested in some of the work I’m doing that could help your team [value from your product]. 

Take care, and hope to hear back from you!
```

#### 1.3 Group connection

```
Hello {{firstName}},

I’m [your name]. Recently, I found your profile through [LinkedIn group] and am interested to learn about your background in the {{company}}. I also think I may be able to discuss some useful information to help you in your {{position}}. If you open it, I would love to add you to my network.
```

```
Hey {{firstName}},

My name is [your name] and I work for [your company]. We are both members of [LinkedIn group]. As a fellow in the industry, I look forward to connecting with you. Markedly, I am always posting valuable resources and insights around ours. Thought you’d be interested.
```

#### 1.4 Same university, same company…
```
Hi {{firstName}},

Didn’t realize you are an alumni of [university] too. Small world!

I am also very impressed with your profile and what you do at {{company}} I would love to connect and share our learnings! Thank you.

```

### 2. Express admiration (or make them feel like they’re an inspiration)
```
Dear {{lastName}},

I’ve been following your work at {{company}} for a while. I really impressed to hear that [something recent and remarkable they’ve done].

Furthermore, I’ve worked with companies like [company name] to put something similar that I think you’ll benefit from in the future. If you’re open to it, I’d love to connect with you for ease of sharing. Thanks!

```

## LinkedIn message templates for building partnerships and boots your sale
Want to develop a strong network of partners on LinkedIn? That is to say you should refer to the cold outreach message templates below because they will make everything easy. I am sure that your partners will read and reply to you. Another key point, when you start with these powerful message templates, you will get countless positive results such as relationship development, network expansion, sales growth, business growth…
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/blue-entrepreneur-personalities-business-infographic-2-676x1536-1641253317ibUA6.png)


### 1. Template for partnership – Get benefits on both sides
```
Hi {{fullName}},

I found on your profile that you’re associated with [industry]. I’ve worked with several professionals in [industry] over the last few years and have something helpful for them. I believe that we could mutually benefit from connecting with each other. Would you be open to it?

Take care, and hope to hear back from you!
```

### 2. Template for building partnership by getting them referrals
```
Hey {{firstName}},

Like you, I do a lot of work in the [industry]. I think I might have some useful contacts for you because I’m meeting successful [industry] people to talk to every week and we help each other with introductions to prospects. Any interest in connecting to discuss?

Hope to meet you soon,

Your name.
```

### 3. B2b lead generation outreach connection message template
```
Hello {{lastName}},

I look forward to building a professional relationship in the [industry] space. I’ve worked with companies like {{company}} to bring similar projects to life. If there is anything our business team and I can help with, I would love to discuss.

Please check out our website and I look forward to learning from one another.
```

### 4. Invest outreach connection message template
#### 4.1 Investor same industry project
```
Hi {{firstName}},

It looks like we are both interested in [industry]. I thought I would message you to see if you have any cool project meeting investment. Let’s make some big money moves.
```

#### 4.2 The funding template
```
Dear {{fullName}},

Our company [your company]  is looking for investors to embark on our journey. I saw you were an investor in some incredible companies. Any interest to discuss if this opportunity would be relevant?

Thanks for your time.
```

## LinkedIn message templates for creating backlinks
In reality, you can completely build a backlink via LinkedIn. On the other hand, this approach is fast and simple but still ensures the same effect as the email approach. In this case, you need to create a message containing a valuable offer so that the customer has no reason to refuse.

The great message template below really works.
```
Hello {{firstName}},

I have been following your resource page for some time, and was really impressed by [a topic related to you]. Also, I work with [your company] which [brief description of what the company does and can freely offer]. It might make a good addition to your page and provide a lot of value to your target audience. 

Thought you’d be interested. Let’s connect. 
```

## Conclusion
In the hope that your future outreach campaigns work, we’ve provided some great message templates. As shown above, here are tips for creating the best cold message templates on LinkedIn. In fact, they will benefit you and increase your chances of success.

Personalize the message as much as possible.
Express your value in as few words as possible.
Make a strong offer.
Are you ready to start right now? There is a fully automated tool to help you use these best cold message templates. [Linked Booster](https://chrome.google.com/webstore/detail/linked-booster-social-aut/nfcldgholonecfckicgfmekkecmnopbi) is the easiest to use and safest tool available to save you time. In conclusion, this tool helps to create the perfect message template ready to send quickly to a wide range of potential customers.

Addition,you can save Message Templates with different content variables such as `{{first_name}}`, `{{last_name}}`, `{{full_name}}`, `{{company}}`, `{{position}}`…

After all, [Linked Booster](https://linkedbooster.app/ufaqs/how-do-i-set-up-a-connection-message/) use Linked Booster and starts growing your lead reach by 200%.

In addition, you can see more LinkedIn templates for sales emails and InMails [here](https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/sales-solutions/2019/5-templates-for-sales-emails-and-InMails-that-really-work).

Your customers receive dozens of invitations on LinkedIn every day. How to make your invitation so simple and attractive that customers can not ignore it

#1 Linkedin Cold Message Templates With 60% Follow-up 2023

# Why generate leads using LinkedIn?
There are three factors that make LinkedIn stand out as a B2B lead generation platform, which are:
- Professional data
- Business context
- News feed products

At a time when connecting with your target audience and reporting accurately on leads are priorities of any B2B, LinkedIn clearly emerges at the top because:

## Robust targeting filters
No other social platform comes close to LinkedIn’s advanced accuracy in targeting of leads. You can target potential customers using a range of search options, such as company name, email, title, job functions, interests, and previous company.

That’s right, you can locate people working at Amazon who used to work at Microsoft and went to the University of Washington. It’s super granular.

![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/picture2-1665392242COnb1.png)

## Powerful search filters
You can even search for people who are working remotely or raising funding for their business using LinkedIn Sales Navigator, built for sales professionals who want to foster relationships with the right prospects and generate sales. The tool also recommends leads to you customized as per your needs and saves the leads you're in talks with on a CRM.

![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/picture3-1665392243tS2e6.png)

## Ad relevance
If you want quality leads, you’ve to select the right environment to advertise in. Going after cheaper clicks on Instagram or Facebook won’t solve your lead generation problems as you’ll have plenty of low-quality leads along with a weak pipeline that no sales team wants.
Based on Business Insider’s Digital Trust report, LinkedIn’s Campaign Manager ranks highly on ad relevance. This means that audiences are open to engaging with your ad and are less likely to find it annoying.

![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/picture4-1665392243drVMH.png)

## High content reach
Being a content creator on LinkedIn has many benefits, including connecting with potential customers, finding business partners, and meeting like-minded people. LinkedIn users are eager for timely, useful, relevant content, and if you can deliver it using a personalized content marketing strategy, you'll be rewarded with more exposure on the platform.

## Access to unrestricted communication
Not connected with a potential customer? No problem! LinkedIn doesn’t restrict you from messaging anyone. Just send them an InMail. According to data, InMail response rate is 3x the response rate of traditional emails. Not only that, if you send an InMail between 9 to 10 am on a weekday, the chances of you getting a response will be pretty high.

## In-depth analytics
You can use LinkedIn Sales Navigator or Premium Business to get real-time insights on leads you should target, prospective customer preferences, and what tactics to use to nurture them. To speed up your prospecting efforts, you can even use automation and engage better with your network.

![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/picture5-1665392244Tc6EU.png)

# 10 LinkedIn lead generation strategies
## Optimize your Linkedin Profile
Your Linkedin profile is like your business landing page. You only have one chance to make a good first impression.
 
This is the first thing people will see when you send them a connection request

Make sure to optimize at least the elements that are visible on the connection request:
- Picture
- Headline
 
The person you want to connect with is really likely to check your profile to dig a little bit into how you are.
 
So you definitely want to:
- detailed your value proposition visually on your banner
- have a nice profile picture
- clear headline
- showcase your best posts
- detail your value proposition in the About Section
- Give details about your job experiences
Someone should understand what your proposition is worth after 3 seconds on your profile.

![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/picture6-1665392245hOnzM.png)

## Post valuable content  on LinkedIn daily

If you create content that is relevant to your ideal audience but also broad enough to create valuable takeaways for practically anyone, there’s a higher chance of people engaging with your content.
- Write entertaining and educational LinkedIn posts. Typically, you should produce 80% educational and 20% promotional content.
- Use 3-5 hashtags to spread the word far and beyond.
- Share content written by your founder, someone from the company, potential/existing clients, and industry news.
 
Besides that, other content worth sharing includes:
Company blogs
- Webinars
- Event announcements
- Product updates
- Press releases
- Customer testimonials
- Infographics
- Opinion on a latest trend

![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/picture7-1665392247Vxdj9.png)

## Linkedin Groups
You have the option of joining an existing group or starting your own. We suggest concentrating on smaller and moderated communities.
Each month, LinkedIn allows you to send 15 direct messages to group members. In a group, you can engage in discussions, offer support, answer questions, and share valuable resources to help your group members.
Alternatively, starting your own group will require you to get creative with a group title and profile. Create value for members by sharing exclusive content from your company and over time, they will recruit new folks and do customer acquisition for you.

## Dig new audiences every day, using advanced filters

LinkedIn Navigator lets you apply various filters to reach out to new people everyday.
Use one filter or a combination of filters, try different locations to dig more and more leads.
Comb through each single group and event on LinkedIn, related to your industry. The more contacts you get — the wider your field becomes for experimentation.

![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/picture8-1665392248zyApJ.png)

## Extract Data From Linkedin with Linked Booster

LinkedIn is arguably the best social network to collect the best quality contact. However, LinkedIn no longer gives you the provision to download data from the ‘Privacy’ section. Therefore, you will not be able to extract details like email addresses now. If you have thousands of first-level connections, manually searching for email addresses will take a lot of time.

Linked Booster allows you to scrape all unlimited contact information of 1st-connection (including name, phone number, email, website, social network…) and specific segments of your network. With this vital source of information, you’re one step closer to reaching potential profiles and turning them into your customers.

![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/picture9-1665392248IccWB.pn)

## Write better outreach messages

There are a variety of ways to start a proactive conversation in your LinkedIn inbox. Being a spammy marketer is not one of them. When you write like a real person, potential clients are more inclined to trust you.

Personalize your outreach message by discovering a common interest with your prospect, keeping your pitch short, and complimenting their latest achievement, as shown above.

## Send relevant follow-ups

Make sure to add value every time you send a follow-up.
 
Most people simply repeat their proposition value and ask for a meeting again.
There is no added value for the prospect in this type of follow-ups.
 
Instead of just repeating your proposition value, bring new arguments on the table.
You can for exemple send:
- Contents you created
- Client testimonials
- Results you obtained with similar clients
 
Your follow-ups are on point on your start having results with manual prospecting?
 
You may want to start using automation tools.

## Build high quality lead lists using Linkedin boolean search

If you want to build super qualified lead list, mastering linkedin boolean search is essential.

Boolean search is really simple programmatic language that works with a combination of logical connectors and punctuation:
- AND: look for several keywords
- OR: look for at least 1 one keywords
- NOT: exclude keywords
- Quotes: look for exact expressions
- Parentheses: combine boolean orders
For example this boolean expression here:
(Head OR VP OR Vice-President OR “Vice President”) AND (Sales OR Marketing) NOT (Assistant OR Intern)

Will look into Linkedin database for:
- Head of Sales
- Head of Marketing
- VP Sales
- VP Marketing
- Vice-President Sales
- Vice-President Marketing
- Vice President Sales
- Vice President Marketing
And it will also exclude all the people with Assistant or Intern mentioned in their job title.

## Implement multi-channel marketing campaigns

According to best some best prospecting practices, negative reply is better than nothing.

In order to guarantee you get that reply — reach your audiences through various channels.

Collect all people who didn’t reply > put their profiles into a CSV file > upload that file to some enrichment tool (for example, Linked Booster), get their emails and download the file with emails > upload that file to your email outreach automation.

Some of them will reply. Others won’t.

Reach out to them in WhatsApp. Enrichment tools like Linked Booster lets you enrich your file with LinkedIn profile links and get your prospects’ emails and phone numbers.

If they’re not ready to buy yet — offer them some other value: subscribing to your news, joining your Facebook group, etc.

It will buy you more channels to interact with your prospects and warm them. They will benefit by accessing value without giving away their card’s details.

The more passive channels of communication with your prospects you create — the easier will it be for you to warm them and lead them to a conversion.
1. Reach out to 100 people through the first channel
2. Run your campaign
3. Single out those who replied pozitively, negatively and those who didn’t reply at all
4. Remove those who replied negatively

In email you can filter your audiences as following:
- Those who replied and didn’t take action
- Those who opened an email and did nothing
- Those who didn’t reply but clicked on the link
- Those who bounced

From these audiences, first of all, you want to deal with those who clicked — they showed that they got interested. Others come later. That’s the order for your work.
Then, depending on which channel came first, you need to enrich your base with other contact details of your prospects.
If you started from LinkedIn, you can enrich your file with LinkedIn profile URLs with emails using Linked Boosters and then run your email campaigns using any email automation.

If you started from email:
- Try to invite them to connect using the “Invite-by-email” in LinkedIn and Facebook
- Search them in Facebook or LinkedIn by name and second name manually

There are also some basic ground things:
- you can expect more replies from business emails
- LinkedIn is more effective for B2B prospecting than Facebook

In Linked Booster, there will be a feature letting you sort out your contacts (as in a CRM system).

## Automate your LinkedIn lead generation campaigns

Automate, boost, and manage your social selling and lead generation. Linked Booster is not affiliated with LinkedIn.
 
The one that allows you to auto-connect with your targeted customers, visit hundreds of profiles a day, get access to your personal CRM page, support social selling,  and even generate LinkedIn user leads…
 
For recruiters, Linked Booster can help you to source and hire candidates, and talents.
So the good news is here! Our Linked Booster is your perfect solution! It is also a perfect match to use together with the LinkedIn Sales Navigator extension to relieve and manage LinkedIn activities.
 
Let [](https://linkedbooster.app/)Linked Booster be your virtual assistant on LinkedIn. Check out what you can do with Linked Booster.
 
We do not store user information from LinkedIn automatically on our server.

You have a good product or service, and a good sales funnel (this step is essential). The next question is how to generate as many leads as possible each week to speed up your operations.

Summary of the 10 most effective lead generation strategies on LinkedIn

[LinkedIn](https://www.linkedin.com/in/christine-tran-lb/) is a social network that helps businesses and professionals connect with each other, share thoughts and ideas, build relationships, and even recruit talent. The first piece of information people see when they click on your profile is your profile name, image and headline. Your LinkedIn headline should be personalized and tell visitors what you do and how you can benefit or help them. In this section, we’ll cover examples of successful LinkedIn headlines, as well as best practices for creating one for your LinkedIn profile.

#### Helping “X” do “Y” so “Z”

Create a killer LinkedIn headline that summarizes your skills, ambitions and experiences in a couple of sentences. This headline is what people see when they search for you on LinkedIn and includes the section that appears underneath your name in LinkedIn search results. You have 120 characters to include information that will help you stand out from others by highlighting who you are and what you expect to get out of LinkedIn. This is your chance to make a lasting first impression, whether you are looking for job opportunities or seeking to attract strategic connections.

To make writing your headline easier, here’s a simple formula:

* X represents your ideal prospect;
* Y represents your ideal outcome;
* Z represents the service you offer.

Using a formula like the one above will help you to convey exactly what you do, who’s it for and why it’s different — all in a concise manner. It also makes your customers the focus of your profile, showing a sort of professional selflessness that reflects positively on your attitude when dealing with new prospects. This “helping” language is a good option for consultants and advisors.


 <img src="https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/2-16474907638LnvM.png" />


#### Flaunt Your Value-Add
Whether a visitor to your profile is a hiring manager or a prospective client, they want to know how doing business with you can benefit them. With over 87 million people visiting LinkedIn profiles each day: you have one chance to make a great first impression, so use every opportunity to stand out. So, consider spending a sentence or phrase demonstrating your value-add for those you work with. This works for anybody, as it’s always useful to demonstrate the value that you bring to those who work with you.


 <img src="https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/3-1647490763arVcv.png" />


#### Highlight Your Unique Selling Proposition
If you’re a freelancer, a business owner, or an entrepreneur, it’s important to give prospective clients an idea of your business’s unique selling proposition (USP). In other words, what makes yours different from everyone else’s? We’ve outlined how you can write a USP that gets you noticed and turns prospects into happy customers. Spend a sentence explaining what sets your business apart and how it can make a difference for your clients. Here’s your chance to share a little about the shift that made your company what it is today, or some of the highlights from the past year. This section is best used for businesses, companies, or teams looking to create a public-facing brand.


 <img src="https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/4-1647490764jKSiw.png" />


#### Use Relevant Adjectives for Detail & Intrigue
Using rich adjectives that add detail and intrigue to your qualifications and titles can produce a more eye-catching headline. It makes your headline more interesting, and the adjectives you use can add context to the job that you perform. This allows you to brag about yourself and can be used to spice up any headline.


 <img src="https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/5-1647490765coIrc.png" />


#### Show the Variety of Your Service Offering
Another potential value-add for page visitors is the variety of services you provide. If your headline includes a wide array of skills related to my industry, you can cast a wide net for new business.


 <img src="https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/6-1647490765xCCCQ.png" />


#### Demonstrate Authority With Social Proof
If you’re looking to attract new business or recruiters with your expertise or prestige, include some examples of your authority on your industry in your LinkedIn headline. We’re experts at crafting LinkedIn profile summaries that sell you and your skills. This can include awards, recognition in the media, high-level positions you’ve held in the industry, or specific data behind your accomplishments such as high annual sales numbers. This works best for anyone who could benefit from demonstrating their influence within their industry.


 <img src="https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/7-1647490766YROyK.png" />


#### Include Keywords to Improve Searchability
Search is a core part of the LinkedIn experience, helping users discover others, companies, and jobs. Our machine learning team uses the power of data to give our 600+ million members personalized relevance in their searches. Search works by discovering the most relevant profiles and content using evidence, which includes everything from job titles to connections to skills (and more!). When a hiring manager searches for profiles, LinkedIn’s algorithm uses keywords to bring them the best possible profiles. Take some time to think about keywords that a hiring manager or prospective customer may search to find somebody in your industry, and include a few of them in your headline and “About” section.


 <img src="https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/8-1647490766037jh.png" />


#### Summarize Your Mission
It can be helpful to promote your personal mission in your headline and give visitors to your page an idea of your career goals. This provides context for your career experience and provides a better understanding of your motivation. Use this strategy to help visitors get to know you by reading your headline, and they may become more invested in you as a business partner or potential employee.


 <img src="https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/9-1647490767C3rsN.png" />


#### Include Positive Social Activism
If you or your business partakes in some form of philanthropy or social activism, include it in your LinkedIn headline. This will let your profile visitors know about the positive impact you or your business is having. You will build a professional image and attract new clients or jobs that match your values.


 <img src="https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/10-1647490768lEbmF.png" />


#### Add Some Flair With Symbols or Emojis
To make your resume less simple, pay attention to the aesthetic of the headline. However, if you want to use emojis in your headline, make sure they are used with purpose. Because using the icon arbitrarily can cause discomfort to the visitor and its counterproductive. Some common purposes of emojis in headline are to break up information or to wrap up headlines in an eye-catching and subtle way.


 <img src="https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/11-1647490768wRqL5.png" />


#### Keep It Simple
If you are just starting a new career or field and you do not have too much experience or outstanding achievements, simply list the job title and the company you are working for. Such a short subject line can still convey enough information about your industry and your current position.


 <img src="https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/12-16474907693A82J.png" />


Hopefully, by now, you have a clear picture of what makes a good LinkedIn headline. Yes, you can use different LinkedIn headline generators, but no platform beats human creativity and wittiness so far! Follow the simple [Linked Booster](/) instructions above and you might just brainstorm your perfect LinkedIn headline in far less time than you’ve imagined.

LinkedIn is a social network that helps businesses and professionals connect with each other, share thoughts and ideas, build relationships, and even recruit talent. The first piece of information people see when they click on your profile is your profile name, image and headline

What is a good linkedin headline

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With its 115 million active users per month, LinkedIn had 610 million members worldwide and 40 million of whom were decision-makers. In reality, LinkedIn is undoubtedly the professional network to rely on when your aim is to develop your range of B2B contacts and potential customers.

What does that mean for you? This means that you can target a given population with extreme precision.

As with any other social network, LinkedIn is an essential tool for making real connections, engaging in discussions and fostering relationships.

Before, when we wanted to prospect, there were only two possibilities:

* Get started on cold-calling, with catastrophic conversion rates, and be forced to pay salespeople to do so.
* Buy an email database to be able to carry out classic email campaigns, involving a high cost and inconclusive results. The average click rate in BtoB is 3%…
But that was before. Today, using LinkedIn means you no longer need a sales team dedicated to B2B prospecting, and no longer need to spend deea even thousands of dollars in qualified databases. Our tool allows you to find new customers easily.

## How to set up and share your LinkedIn business page
If you’re a marketer, business owner, or entrepreneur you need a company page. A LinkedIn company page gives you a way to tell potential clients, partners, and random strangers a bit more about your business.

### 1. Set up your business LinkedIn page
1. On the LinkedIn homepage, click the Work icon in the top right corner.
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/image1-16412541973dsW7.png)
2. Select “Create a company page” and choose an option from the list that fits the page type you need for your business.
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/image5-234x300-1641254198wHQCB.png)
3. Fill out your page identity, company and profile details.
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/image2-600x214-1641254197tTiOB.png)
4. After you fill out all your information, check the verification box to confirm that you are allowed to operate the account on behalf of your business.
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/image3-600x141-1641254198CytH7.png)
5. Select “Create page.”.  You may receive an error message if your company page doesn’t meet the requirements, which include having an actual company and business email. You may also be denied because you’ve exceeded your page creation limit.
6. If you do not get an error message, select “Start building your page” to customize.

### 2. Complete your LinkedIn Page
**1. Company description**

In the first place tell people about your vision, mission, values, and offer a description of your products and services in three to four short paragraphs. Copy should be natural and written in your brand voice. Google results preview up to 156 characters of your page’s text—so make your description SEO friendly by including keywords.

**2. Location**

Add your store or office locations. You can add multiple addresses by selecting +Add Location.

**3. Hashtag**

Up to three hashtags can be added to make your profile more searchable. Pick hashtags that are commonly used in your industry and that best suit your business.

**4. Cover photo**

Add polish to your profile with a background photo. Choose an image that showcases your business. Avoid shots that are too busy or cluttered. Recommended size is 1584 (width) x 396 (height) pixels.

**5. Custom button**

Add a button to your profile to encourage action. Options include visiting a website, contact us, learn more, register, and sign up. Be sure to add the corresponding URL so people who click the button land on the correct age. Make sure to add a UTM parameter for tracking, too.

**6. Manage language**

If you have a global brand or multilingual audience, you can add your name, tagline, and description in different languages.

**7. Share your page**

Most importantly, let people know your LinkedIn Page is up and running. If you have employees, send a company-wide email with the news. Let them know how they can follow the page and add it as a place of work.

Plus, promote your page with your customers as well. Make use of all your digital touchpoints-newsletter, social channels, website-and ask for follows. For this reason when you do, tell people what’s in it for them, from job opportunities to LinkedIn Live sessions.

Additionally on LinkedIn, page admins can also invite their connections to follow. Similarly, simply click the Admin Tools dropdown in the upper right corner and select Invite Connections.

## 10 LinkedIn marketing tips to promote your business
**Highlight your business on your own profile**

First thing to remember, personal profiles are still a powerful tool on LinkedIn. Therefore, they give you the opportunity to present yourself as the individual behind the brand and build a professional reputation. Make sure your profile details the activities of your business and links to all the important pages: your business website, professional Twitter account and so forth.

**Define your audience and goals**

Whether raising awareness or generating leads, targeting is key. Once you know what you want to accomplish, it’s easier to define your audience. If your company sells a productivity tool for social media, your goal may be to raise brand awareness among LinkedIn members with job titles like “social media manager” or “social media lead”. Better-defined audiences lead to better lead generation.

**Optimize posts for reach and impact**

When it comes to posting from your company page, there are a few LinkedIn best practices for businesses to consider.

LinkedIn’s algorithm ranks posts based on the following signals: personal connections, interest relevance, and engagement probability. In other words, it aims to show people content that will interest and engage them, from accounts they connect with. For instance, your posts should aim to do the same.

You can notify employees if you think they’d be interested in the post. As company advocates, they can jumpstart engagement on the post and boost its visibility.

**Post at the right time**

It’s important to post regularly to build an audience on LinkedIn. LinkedIn estimates brands that post once a month gain followers six times faster than those that don’t. Companies that post weekly see two times the engagement. Brands that post once a day gain even more traction.

After that, no matter how often you post, aim for the most impact by posting at the best time. In any event, Linked Booster research finds the best times to post on LinkedIn are 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST. in summary, the best day for B2B brands is Wednesday. For B2C brands, Mondays and Wednesdays are best. 

**Join groups – and stay active**

Not only is this a great way to ‘listen in’ on what your audience is talking about, there may [also] be times for small business owners to interact or offer their advice. More importantly, you can message the members of groups you are in, even if you aren’t connected. LinkedIn InMail adds up quickly, so this is a great way to save money when building relationships with potential clients.

**Create your own LinkedIn group**

Create a company-branded group for your clients and/or colleagues to facilitate discussion about your industry. A collaboration-based group, created and managed by your company, can be an excellent way to get your company name out there and recognizable.

**Make your company page matter**

Imagery, colors and content on this page should be consistent with your website and any other social media profiles the business has. With this intention, the page should be updated regularly so the brand is active and appears to be a current business. , we’ve all had the experience of stumbling upon a company social media profile that’s updated once a month or, worse, hasn’t been updated in months. Above all, creating a LinkedIn presence then not maintaining it will be worse than not having one at all.

**Claim your custom URL**

Everyone should claim their custom URL to ensure it includes their name. However, this is especially important for people who have a lot of contact with potential clients – especially for those who [are in] professional services and the B2B sector – because when meeting with someone they have not yet met, many people will search Google for the name of the person with whom they’re meeting to learn more about them. For this reason, claiming your custom URL makes it more likely your LinkedIn profile will rank at the top of those search results.

**Start with connections, then build relationships**

Understand that LinkedIn is a social network for professionals to connect with other professionals. In other words, a business owner can and should connect with prospects, strategic partners, referral partners, and other business owners. By the same token, once those connections are made, the business owner can decide how to nurture specific connections to grow the relationship.

**Using Linked Booster – The best LinkedIn marketing tool**

[Linked Booster](/) has emerged as a leading marketing application in the LinkedIn market around the world. Already used by big companies like Google, Harvey Nash, Gojek. Linked Booster has outstanding features such as:

* Auto-tag automatically classifying customers based on search results by tag, note customer information.
* Auto visit multiple profiles and crawl all available contact information of that profile.
* Auto-connect target accounts with personalized messages to help create new leads.
(See more effective LinkedIn messaging templates in 2021 [Here](https://linkedbooster.medium.com/1-linkedin-cold-message-templates-with-60-follow-up-2021-45fb0806eb56)).

In conclusion, with Linked Booster, you really have a weapon in the business market, commercializing with businesses confidently closing deals when reaching a large number of customers.

In reality, LinkedIn is undoubtedly the professional network to rely on when your aim is to develop your range of B2B contacts and potential customers.

How to Use Linkedin to Promote Your Business

If you are a marketing manager, a business developer… then you know the power of lead data which includes customer contact information. Contact information such as email, phone number allows you to capture the attention of potential customers. If you have a smart campaign to reach your customers via email, phone or social media you will surely succeed.

However, how to get contact information quickly. Many team leads struggle to gather a list of customer contact information including full name, occupation, company, date of birth, social media, email, phone number, etc… Even searching the above information from any source of the highest quality makes them feel difficult.

![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/screen-shot-2021-07-29-at-110548-pm-1641252839Ng3ee.png)
*Contact info on LinkedIn’s profiles*

To solve these challenges, we’re excited to announce the newest Linked Booster feature - Allow users to visit/collect and export contact information on LinkedIn.

LinkedIn is arguably the best social network to collect the best quality contact. However, LinkedIn no longer gives you the provision to download data from the ‘Privacy’ section. Therefore, you will not be able to extract details like email addresses now. If you have thousands of first-level connections, manually searching for email addresses will take a lot of time.

![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/screen-shot-2021-07-29-at-105823-pm-767x411-1641252838QYPqw.png)
*LinkedIn data download policy*

## More time saving, less time wasting
This feature is called the “golden key” to open the treasure of contact information of LinkedIn profiles. Linked Booster allows you to scrape all unlimited contact information of 1st-connection (including name, phone number, email, website, social network…) and specific segment of your network . With this vital source of information, you’re one step closer to reaching potential profiles and turning them into your customers.

Collect contact info on LinkedIn
Collect contact info on LinkedIn
Using it, along with Linked Booster’s other automated features, your team will never have to waste time on manual tasks. Just set it up, forget about it and let Linked Booster take care of the rest. For example: You can automatically snatch a group of leads on LinkedIn. Linked Booster will help you automatically select available contact information when you visit the profile. See more aboutHow To Get LinkedIn Profile With Tags


“Before using the feature Collect contact information, it took us more than 20 working hours per week to manually collect contacts. With Linked Booster we have automated most of our steps. For example, auto scrape potential profiles to Dashboard, when visiting those profiles can automatically collect contact information. It’s great when Linked Booster allows us to automatically extract data as CSV file. This has enabled us to have a complete and detailed list of our loyal customers’ contact information” – Willam, Head of Marketing at Pass Career

## How to use this feature
Using this feature is very simple. First, search for a potential list on LinkedIn, using the filter to categorize profiles that belong to 1st connection or 2nd/3rd connection. Next step, scrape those profiles to the Dashboard, we will help you automate this step. As a final step, the profiles in the Dashboard will automatically display all available contact information once you have visited them. You can feel confident that this process is very accurate.

![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/screen-shot-2021-07-29-at-93043-pm-1641252836j7vfo.png)
*Collect email and phone number from LinkedIn*

But it doesn’t end there, we’ve got ideas to improve the feature to make it more complete and save you time getting the best contacts:
* How to automatically get a large amount of contact information: We will automatically visit a large number of profiles
* How to get a lot of important contact information: As you know most 1st-connections will allow us to see important information such as email, phone number or social network. At 2nd or 3rd connection, we will rarely see them to make more important information public. So we will help you calculate the number of profiles with lots of important information. Then, give suggestions for you to expand your connection, get more detailed contact information from 1st connection.

![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/screen-shot-2021-07-30-at-45536-pm-768x514-1641252840I7GEM.png)
*Export contact info on LinkedIn*

## Get started with Linked Booster 
Linked Booster is the ideal tool for contact info extraction. Especially if your intention is to expand your business relationship based on the most powerful mediums in terms of connecting with people and networking like LinkedIn. Well, then why wait. Get started with Linked Booster for free. You will be the first customers to experience this amazing feature. If you have any additional feature requests, feel free to reach out to marketing@passcareer.io or drop a below message here so we can advise your campaign !

More time saving, less time wasting. We provide the “golden key” to open the treasure of contact information of LinkedIn profiles.

Best Tool to Collect Linkedin Contact Info

Short answer: Buyer persona and Retarget Marketing

## I. Revise the concept of Buyer persona

**What does Buyer persona actually mean? **

Imagine you have a fantastic business idea, and you are all-in to implement it. Yet, only one big question reamains: What is the best way to describe your set of target customers? 
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/hing-2-1536x1229-1641251316yLGqg.png)

The answer is simply two words: **Buyer persona **

Basically, Buyer persona is a fictional profile which represents a typically ideal customer of a company. In other words, Buyer persona is a person who does not exist, but a company can rely on that model to adjust and improve its products, so that the product can be optimally curated for as many customers as possible.

**Why do companies use Buyer persona? **

As Buyer persona represents an ideal customer of a company, the firm can utilize Buyer persona to construct its marketing plan. That virtual profile can pinpoint, for example, the purchasing behavior of target customers, and the productive distribution channels, thereby companies can modify their logistics scheme for better efficiency. 

In addition, Buyer persona can help improve features of products as well. By analyzing customers’ preference for a product and using relevant data to build up Buyer persona, a company can gain insights about current strengths and weaknesses of its products. As a result, the firm has a better guidance for further product development. 

**Types of Buyer persona and examples **

There are two types of Buyer persona: **B2C** and **B2B**. 

In short, B2C refers to the business model aiming at individual consumers, who have a need of purchasing a product. On the other hand, B2B refers to the business model aiming at people who are responsible for purchasing decisions for a company. 

Here are two examples to help you distinguish the two types of Buyer persona: 

**Example 1**: B2C – Buyer persona for a fast fashion brand: Amy – a young female professional
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/hing-1-1536x1229-1641251165Jc3zS.png)

*Personal background*: 
* Age: 25
* Location: NYC
* Income: $65,000/year before taxes
* Occupation: accountant for a cooperate
* Marital status: single

*Financial behavior*:
* Can spend up to $500/month for clothes
* Prefered payment method: credit card
* Willing to spend over the budget for self-care purchases 

*Brand preference:*
* A loyal customer of fast-fashion brands such as Zara, Mango, and H&M
* Pursues an active and healthy lifestyle
* An avid fan of cosmetic products 

*Interests:*
* Trendy and affordable outfits to work and to go out
* Excellent customer services with great fashion advice
* Spacious fitting rooms
* Flexible return policies for products
* Attend beauty and fitness classes
 
*Life goals:* 
* Save $1million by the age of 40
* Have a happy family with 2 kids and a dog in NYC
* Stay fit
* Retire at the age of 45 and become a fashion blogger 

Services used: 
* Public transportation
* Internet
* Mobile and home phones
* Delivery

With this Buyer persona, a fast-fashion startup can use the statistics to launch lines of clothes which match customers’ interests, budgets, and the self-images they want to demonstrate.


**Example 2**: B2B – Buyer persona for an edutech center: LearnFast
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/hing-3-1536x1229-1641251167XBtXa.png)
Assume this company needs to purchase Linked Booster to maximize its recruitment process of hiring English and Math teachers:

* **Demographic sector**: women aged from 35-45
* **Type of company**: English and math teaching company, with both offline and online classes, 5 offices, around 50 employees
* **Client profile**: K-12 students in NYC, particularly who need private tutors to prepare for standardized tests such as SAT, ACT, etc.
* **Work areas**: Human Resources and administrative.
* **Academic degree**: College degrees in Psychology andEnglish Literature
* **Position in the company**: Head of Human Resources department
* **Technical skills**: Excel, Outlook, Word, PowerPoint, Photoshop.
* **Responsibilities**: managing the work flow in the HR department, working directly with the Director, interviewing applicants for teacher positions.
* **Subordinates**: staffing coordinators, staffing specialists, HR assistants, HR specialists.
* **Working at areas**: metropolitan
* **Annual revenue**: $1.5million before taxes
* **Current objective**: optimize the recruitment process and hire more talented teachers
* **Problem being faced**: Lack high-qualified teachers to meet the demand, and the data managing system is slow. Therefore, she needs to find a solution to both spread out the job ads more extensively and boost the process pace for data.
* **Consumption patterns**: She is tech-savvy and would like to purchase an automation tool that can help her solve the two problems simultaneously.
* **Preferred means of communication**: Email, phone.

Via the B2B example, we can see that this profile requires more information than the B2C model does. It needs not only the company information but also the profile of the purchaser.

If you would like a more extensive revision of Buyer persona and its examples, go visit [Our Blog Post](/guide-to-develop-buyer-personas-that-drives-sales-part-1/) on this topic.

## II. Buyer persona and other marketing strategies

### Retarget marketing 

**What is retarget marketing?**

Have you ever tried to look up on Google for a product you want to buy, let’s say, a Cartier watch, and later, when you open Facebook, your newsfeed is full of luxury watch ads? Or you search for a course in Computer Science on Coursera, and later you see ads about Coursera on the sidebars of your Facebook newsfeed as well? 

That is a typical example of retarget marketing.
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/hing-4-1536x1229-16412511688XDMI.png)

To put it simple, retarget marketing, or remarketing, happens when people visit a website X, and they are “cookied”, which means the website X tracks their web browsing activities, follow them to whatever other websites they enter, and display the ads of X. 

So, back to the two aforementioned examples, we can say that both Cartier and Coursera retargeted their web visitors, by putting a cookie on visitors’ computers and following them all over the Internet. 

**Example 1**: Retarget specific URL visits 
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/hing-6-1536x1229-1641251317W7vit.png)

For example, you are a fan of the luxury jewelry brand Pandora, and you are particularly interested in buying a new Pandora bracelet as a treat for yourself after months of working hard. You spend more time browsing over the Jewelry section than over the Necklaces or Rings or Earrings section. Later, you see that there is a specific ad about Pandora bracelets on your Facebook’s newsfeed.

What a coincidence, right?

The truth is that Pandora puts cookies on your computer, and they see that you are most interested in their bracelets, based on the amount of time spent. 

This is an example of how to do retarget marketing with specific URL visits. The strategy is really helpful when you want to boost the conversion rate.

Who doesn’t want that, correct? 🙂 

**Example 2**: Retargeting marketing existing customers 

This retargeting strategy is effective when you want to retarget your website’s subscribers, who have become unresponsive after a while. It also works for existing customers who bought your products but have not made any orders on your website recently. 

Why do you need this marketing method? Because you may want to introduce them to new products or evoke their shopping yearnings back, and it does not hurt to promote your products to existing customers. There is a high chance that they will be active back 🙂 

For example, I subscribed to The Economist for one year. When my subscription was about to expire, the newspaper put an ad on my Facebook’s newsfeed reminding me to renew my annual subscription with a very goof price of only $12 for three months! 

![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/the-economist-1536x1292-1641251319JiMVE.png)

*Does retarget marketing violate privacy laws? *

Now, you know what retarget marketing is. A natural follow-up question can be: “ Is retarget marketing against privacy laws, like General Data Protection Regulation (GDPR), or California Consumer Privacy Act (CCPA)?” 

The answer is No. As long as websites abide by laws protecting users’ control over their personal information.

### Buyer persona and Retarget marketing 
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/hing-7-1536x1229-16412511699daIM.png)
Besides the popular impacts of converting customers and making them actually buy your products, there is a less well-known benefit from remarketing. That is improving the construction of the Buyer persona, thereby a company can better **navigate the customer set** and **modify its products** to fit clients’ needs.  

When retarget marketing is applied, companies can gain insights about customers’ needs and the favorite and popular products among a specific group, thus they can alter features of products and boost the sales. In addition, they can model various Buyer personas to match with more specific categorized groups of consumers. 

For example, A is a cosmetic brand producing multiple lines of  skin care products. Now, assume that they retarget website visitors and keep track of the average time that each visitor spends on a product.

A pattern can be seen is that for women aged 40 and above, they spend the time looking at anti-aging products, while for women aged between 22-30, their main concerns are whitening and moisturizing. Thus, company A knows what type of products they should show in the following ads for a particular customer at other websites.  

### Conclusion
In short, Buyer persona and Retarget marketing have a symbiotic relationship. Marketers can utilize insights from remarketing campaigns to improve Buyer persona models. Conversely, Buyer persona filters and navigates the appropriate set of customers to implement retargeting.

Short answer: Buyer persona and Retarget Marketing. Buyer persona and Retarget marketing have a symbiotic relationship. Marketers can utilize insights from remarketing campaigns to improve Buyer persona models

Top Marketers’ Ultimate Secrets to Boost Sales

It is an undoubted truth that LinkedIn provides numerous professional benefits, for both job-seekers and for recruiters. Networking is one of the most important factors to secure a job interview when you apply for a full-time job, particularly when the job market is becoming more and more competitive. And heck yes, not to mention the fact that the COVID-19 pandemic has led to tremendous job cuts across companies and industries, raising the stakes of job hunting. Also, recruiters from companies have to compete aggressively against each other to attract the best stars.

Now, the big question is how can you stand out in the race? Probably the most popular way is contacting the employees from your dream company, scheduling an introduction talk with them, and building close relationships over time. An alternative way is connecting with your college alumni. Trust us, the college connection between you is a really powerful force that you would like to utilize, and the alumni are happy to help you too. To recruiters, the answer is not different. They need to actively reach out to potential candidates as well.

To better serve you in reaching out and establishing connections with company employees, college alumni, and promising candidates, Linked  Booster has developed a highly effective automation tool, which saves you tons of time when you need to create an Excel sheet to store all valuable information you need.

So, the next steps you need to know are how to use LinkedBooster to automatically download all of your LinkedIn search results into an Excel spreadsheet. The process is very simple and only takes you a couple of minutes maximum.

Also, near the end of this post, we will tell you another surprising usage suggestion that you can use with Linked Booster to open your social circle and nurture your hobbies. And guess what? That is not about finding a job nor recruiting employees at all!

Now, open your LinkedIn page. Here we go!
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/download-linkedin-employee-profiles-2048x1365-16412481094aI0x.jpg)

## 1. Download profiles of the company’s employees 
1. The first step is tying the name of the company you want to apply to in the LinkedIn search bar.
Next, choose filter results by clicking on “Companies”. Open the company LinkedIn page and view all company employees’ Linkedin profiles.
2. After that, filter the profiles you are interested in making your choice on filter options from LinkedIn, for example, locations in the following picture:
3. Reload if you do not see the Linked Booster extension’s buttons.
4. Click `Snatch found results`. Select the number of profiles you want to save to the Dashboard.
5. Fill in Tags for profiles. Let’s say,Employees-Estee Lauder NY in this example. Click Proceed.
6. When the process is finished, go to the LinkedBooster dashboard.
7. Click “Tag” on the left toolbar to see all tags. Then, hit the tag you just created to see the list of the company’s employees.
8. Select all profiles. The last step is choosing the option “Download as CSV”.

And tada! Now you have the complete and nicely formatted Excel spreadsheet of employees from your dream company. Let’s connect with them and have intimate conversations!
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/collect-linkedin-alumni-profiles-768x512-16412482814m0nt.jpg)

## 2. Scrape LinkedIn contacts of your college’s alumni 
Very similar to the steps we do in the first example, here is what you need to do.

1. First, type your school’s name into the search bar.
2. Choose People in the first filter. Then, choose New York, United States under the Location dropdown menu.
3. Type in the name of your dream company to see if there are any alumni working at that firm. For example, I would like to look for alumni working at Goldman Sachs in the NYC office.
4. If you are not sure what companies you would like to apply to, no worries! You can make adjustments to have more advanced filters if you click All filters and customize your choices.
For example, you can filter alumni by their past companies, by their graduate schools, or even by industry.
5. Now, hit the Reload again. Click Snatch found results on the right. Create the tag you want for the list. For instance, “Washington and Lee – Goldman Sachs – NYC” in this example. Hit Proceed.
6. When the process is complete, open your LinkedIn dashboard and click Tags on the left to see your alumni list. Select all profiles and choose to download every account as an Excel spreadsheet.

See? A list of alumni contacts is clearly organized – much easier for you to keep track of the networking progress. Building up valuable relationships with your alumni cannot be simpler with Linked Booster.
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/collect-potential-candidate-2048x1152-1641248108cNJLA.jpg)

## 3. Export LinkedIn information of all potential candidates
[Watch Video](https://www.youtube.com/watch?v=DociPW4WI_o)

Searching for an ideal candidate who can excel in the job is never easy. The process takes time, sweats, and may or may not, possibly tears as well. Yet, the good news is Linked Booster can help you save lots of the first two items (and hopefully can wipe off tears as well)

Imagine that you are a recruiter of a tech company in LA, and you are looking for stelar front-end engineers with front-end skills. You want to hire the best talents, maybe steal the best engineers from tech giants. However, the problem is how to find and store data of those stars.

Relax, get a cup of tea, and let Linked Booster do your work.

1. First, type in the name of the position you need to recruit. In this example, let’s type “front-end engineers” in the search bar. Next, filter by “People” and “Los Angeles, CA” for location. You can use Boolean search articles Here also can use advanced search to filter front-end, or React as skills to have better results.
2. Now, you have approximately 6,000 results for potential candidates. Well, you can always narrow down the number by setting other advanced filters, like their current companies, past companies, or schools, etc.
3. Once you have all your preferences filtered, the next step is similar to the process in the two previous examples. You hit the Reload button and Snatch found results. Choose the number of accounts that you want to display and create a list to store the profile of suitable candidates. Click Proceed.
4. Let the program run itself. Once finished, open your LinkedIn dashboard and just repeat the procedure: click Tags on the left toolbar – select all profiles – export information as CSV.

So, Linked Booster helps you organize every piece of information you need to pick the brightest minds. Enjoy the results and get ready for the next steps in the recruitment process.
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/recruit-hiking-club-membership-1536x864-1641248110pJ877.jpg)


## 4. Recruit members for your club from LinkedIn
[Watch Video](https://www.youtube.com/watch?v=InE-Kv7NBvI)

Okay, you are an active person who loves hiking trips on weekends, and you are fond of gathering people with the same interests from the city where you live. It may be a huge surprise, but Linked Booster can assist you in managing data as you look for hiking buddies. Furthermore, the secret that many famous and high-impact people in the world access networking by sports activities, you can explore further by this [Article](https://frontofficesports.com/effectively-network-major-sports-events/).

Now, type in “hiking” in the LinkedIn search bar. Filter by People and Location, let’s say LA (again). Next, you want to have more in-depth filters, such as filters by Schools or Companies, or even by Languages. It’s a great combo to have your colleagues or school fellows as future hiking buddies. Pick “University of California, Los Angeles” in this case.

When you finish setting up your filters, move on to Snatch found results by clicking the Reload icon. Then, you may like to choose a number of club members and create a list to organized save the hiking folks’ information. Hit Proceed after that.

The next step is opening your LinkedIn dashboard. Click Tags on the left bar to open your list you just created, then select all profiles. Finally, just click download as CSV, and LinkedBooster has everything ready for you!

What are you still waiting for? Download Linked Booster and find your buddies for the next hiking trip!

Hmm, okay, now you have every piece of information you want, either for work purposes or for hobbies solely. That is awesome, right? Yet, another equivalently important thing to do is how you should analyze and process the data, which is already clearly organized and nicely formatted.

No worries! Linked Booster got your back again, as always! The only thing you need to do is subscribe to our blog. The next time when we release the instruction post about data analysis, it will be sent automatically to your email address. No further work needed!  If you want to engage with Linkedin new prospects to turn into networks, find it [Here](https://linkedbooster.app/ufaqs/how-to-connect-with-people-on-linkedin-by-using-linked-booster/).

So, let’s subscribe to our blog and wait for our next informative posts. We are confident that you find it really useful, as all the features of Linked Booster.

To better serve you in reaching out and establishing connections with company employees, college alumni, and promising candidates, Linked  Booster has developed a highly effective automation tool, which saves you tons of time.

Scrape All Your Linkedin Search Results With Just One Click!

## 1. What is buyer persona ?
Working in internet era, you should probably hear about buyer persona, even not you should be crucial to know about it.

**Definition**
A buyer persona is a person who represents the company’s ideal customer.

Customers are the key factor to define your business and lead you to be a tremendous success. So how can we understand customer profiles?

In detail, let’s start with some basic information. Tell me if you should know your customer first name, email, what about their location and hometown?

* **Location**: Customer living place is important. If you are selling an air conditioner or fridge, it may not be suitable for a marketing renter who keeps moving around the city
* **Marital status**: For transportation company case, they try to gain customer’s marital status. Mercedes sedan E200 car may fit for James when he was single. In 2020, he married during the Covid-19, so he needs to upgrade to GLE 300 for a larger SUV to have a bigger space for the food and baby.
* **Education background**: “Stanford alumni can receive extra 20% off for online Computer Science degree” this marketing is popular and you may receive the same quote from your school. Forthwith, growing your business at early stage and reaching out to school alumni network can be a great strategy!
You should research and develop one primary persona and present it to the company. Furthermore, there are some available online resources such as [Hubspot](https://www.hubspot.com/make-my-persona), [Xtensio](https://xtensio.com/), [Userforge](https://userforge.com/) to make different buyer personas. Invite your colleagues to feedback, revise together and share happy moment of recognizing users.

## 2. Make a connection from your brand to the buyer persona
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/from-brand-to-persona-1641247586whQoM.png)
**Who wants your product?**
For Linked Booster case, our customers can be a marketer, sales, entrepreneur, an office manager who wants to sell, engage, and manage Linkedin connections. We value you as premium professionals, who want to be productive, creative, and work smart at the same time. Henceforth, we love to hear from our customer for upgrading new features, the high review help us feel proud and motivating , the low review open chances to improve at quick level !
If you are selling a fiction book, probably your audience can be kids, teens, from 6 to 18 years old.
If you are selling a massage chair, your audience can be office man with age from 25 to even 60.
Important to remember that you need to relate the persona to what you are offering. If not, the information won’t be so necessary even be redundant. You can multiple X your sales summary and earn much more money by understanding your customer thoroughly.

## 3. How to get data from buyer personas
We bet that you will first think of your happy customers so they have already purchased and loved your product. They can tell which flagship features can help you to go further and become unique selling points.

In the mean time, allow us to look at your customer churn rate, which features make the customer unhappy about your product? List them out, may you find duplicate customers to report your bug. One effective to list out your bug by different levels, WARN-1, WARN-2, WARN-3, depends on critical bug level to request bug fix . The faster way you react to customer problems, the stronger your product retention going.

Interviewing existing customers may not cost you extra money as well while spending external effort to learn more about a new one – the ones who have never used your product before.

Henceforth, we can consider different tactics to get data from customer:

**In-app survey:**

Sooner or later user onboarding with your product, the informational survey can pop out with information include : customer career, current position, company size, which details feature user may consider to focus on. [Instabug](https://instabug.com/blog/in-app-surveys/), [SurveyMonkey](https://www.surveymonkey.com/mp/mobile-sdk/) provides some method and internal tool to get this direct data and research from users.

**Data analytics platform:**

All departments in the company should understand about buyer persona and we all share direct benefits to understand thoroughly. In particular, Netflix is now dominating the online movie world and and concentrate on learning user behavior by their big data.

Sometimes, you just have a strange feeling that Netflix even understands more about you than your partner!

According to Netflix, 75% of viewer activity is based on personalized recommendations. Netflix collects several points of its subscribers. It is far more detailed than the conventional way to collect information.

Netflix machine learning provide the ability to automate millions of decision based on user activities and define user persona. After watching Casino Royale, Netflix may recommend Sherlock Holmes by recommendation engine learn from the humane within same subset and movie style. As shown above, every brand can make their first step by integerating third-party analytics platform such as [Firebase](https://firebase.google.com/), [Amplitude](https://amplitude.com/), [Twilio Segment](https://segment.com/sources/twilio/). In the final analysis of user persona and activities, you will get enough data to make further better product.

**User online research:**

Knowing customer email, first and last name can help you to indicate their online social profiles include Linkedin, Facebook, Github, Stackoverflow . Some features provider may list out: [Hunter](https://hunter.io/), [Orbitly](https://www.orbitly.io/).

## 4. Have you asked the customer’s career and income?
Career history can tell many things about the customer, which they will purchase, where do they live, their shopping habits. Here is the buyer persona:

Let’s say Jack – a Product Manager from San Francisco who makes $90000 a year after taxes as a product manager.
![](https://linkedbooster.s3-ap-southeast-1.amazonaws.com/storage/jack-customer-personas-1641247751ktDfM.png)

Please take a look at customer spending:

* He spends $24000 yearly on housing, $5000 for food and restaurant, $6000 on transportation
* $2000 on insurance
* $10000 will be spent on stock investing and other investments.
* Probably $5000 on dating, vacation

So the total money Jack has left $ 43000. Hence, can they afford to buy your Chair with $300 ? Jack will be suitable for your business. In another way, If car dealer is trying to sell a Maserati Quattroporte – Starting from  $107,980, then Jack will need to make a down payment first for 25% then have a monthly payments plan for 2 years, this transaction can be harder to happen!

## Conclusion

Since you have probably learned the first lesson by understanding more about your beloved customer, in part 2, we will together explore opportunities for marketing and drive bigger sales. Also, which data will you include in your buyer personas to lead better generation on your tech product?

A buyer persona is a person who represents the company’s ideal customer. Customers are the key factor to define your business and lead you to be a tremendous success. So how can we understand customer profiles?

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