Are you looking to add LinkedIn to your marketing strategy and learn some valuable LinkedIn tips and tricks?
LinkedIn is by far the biggest professional network in the world and a great place to forge B2B connections. LinkedIn can help connect your brand with over 500 million users. By tapping into existing connections, LinkedIn can help you grow your brand by building awareness and through word of mouth. LinkedIn is also one of the top social networks to help generate leads.
So how to launch an account to take advantage of LinkedIn’s advantages? In this post, we’ll give you some useful LinkedIn tips and tricks to help you stand out on LinkedIn!
- Expand your LinkedIn network to a large number of contacts
Expanding relationships on LinkedIn has never been excessive. Especially when you need more attention for your brand. But are you having trouble spending too much time each day sending each connection invitation? The Google Chrome LinkedIn Extension will help you do that the prospecting leg-work, so you can focus on growing your business and closing deals.
- Build a beautiful LinkedIn profile
If you are using LinkedIn for business networking, it is very important your personal LinkedIn profile page is well organized and meaningful to your potential leads. This is the place where you can showcase your products and services, and list achievements, successes, and skills. With a professional looking profile, you will have more chances to connect with people you want to do business with. Visit our post here to know the better way to boost your LinkedIn Profiles.
- Save your searches
A little known trick within LinkedIn is the ability to save up to 3 searches. This might not sound like much use at the start, but this trick allows you to save searches for people and get email notifications every time the results change. This is a great tool if you’re looking for potential employees, new network connections or possible employers. To save your search, simply run your search for people in the bar along the top, then click on ‘save search’ along the top right. Think about the kind of searches you can run here that will return relevant and interesting results, to get practically instant industry updates from LinkedIn. So if you want to save more than 3 searches? Let’s take a look at this tool with amazing features allow you to save found results into your own lists.
- Always check your updates
Check your LinkedIn updates regularly to make sure you don’t miss any notifications. Who knows when cooperation opportunities may come? So this is very important if you don’t want to miss good opportunities for your business.
- Optimize your profile for SEO
SEO still applies for your own LinkedIn profile and is an important consideration for being found both within LinkedIn and when someone is searching on Google. You’ve spent all this time building out your profile so you now you want to get found!
In conclusion, LinkedIn is a powerful platform, not only for professionals but for companies as well. LinkedIn will allow your business to build credibility, create a meaningful network, and share industry-related expertise from other thought leaders in your industry. To take your LinkedIn to the next level and incorporate these LinkedIn tips and tricks into your social media marketing strategy, check out our blog for more useful advice. We’d be happy to talk to you and see which avenue is best for your business!