With its 115 million active users per month, LinkedIn had 610 million members worldwide and 40 million of whom were decision-makers. In reality, LinkedIn is undoubtedly the professional network to rely on when your aim is to develop your range of B2B contacts and potential customers.
What does that mean for you? This means that you can target a given population with extreme precision.
As with any other social network, LinkedIn is an essential tool for making real connections, engaging in discussions and fostering relationships.
Before, when we wanted to prospect, there were only two possibilities:
- Get started on cold-calling, with catastrophic conversion rates, and be forced to pay salespeople to do so.
- Buy an email database to be able to carry out classic email campaigns, involving a high cost and inconclusive results. The average click rate in BtoB is 3%…
But that was before. Today, using LinkedIn means you no longer need a sales team dedicated to B2B prospecting, and no longer need to spend deea even thousands of dollars in qualified databases. Our tool allows you to find new customers easily.
How to set up and share your LinkedIn business page
If you’re a marketer, business owner, or entrepreneur you need a company page. A LinkedIn company page gives you a way to tell potential clients, partners, and random strangers a bit more about your business.
Set up your business LinkedIn page
- On the LinkedIn homepage, click the Work icon in the top right corner.
- Select “Create a company page” and choose an option from the list that fits the page type you need for your business.
- Fill out your page identity, company and profile details.
- After you fill out all your information, check the verification box to confirm that you are allowed to operate the account on behalf of your business.
- Select “Create page.”. You may receive an error message if your company page doesn’t meet the requirements, which include having an actual company and business email. You may also be denied because you’ve exceeded your page creation limit.
- If you do not get an error message, select “Start building your page” to customize.
2. Complete your LinkedIn Page
In the first place tell people about your vision, mission, values, and offer a description of your products and services in three to four short paragraphs. Copy should be natural and written in your brand voice. Google results preview up to 156 characters of your page’s text—so make your description SEO friendly by including keywords.
Add your store or office locations. You can add multiple addresses by selecting +Add Location.
Up to three hashtags can be added to make your profile more searchable. Pick hashtags that are commonly used in your industry and that best suit your business.
Add polish to your profile with a background photo. Choose an image that showcases your business. Avoid shots that are too busy or cluttered. Recommended size is 1584 (width) x 396 (height) pixels.
Add a button to your profile to encourage action. Options include visiting a website, contact us, learn more, register, and sign up. Be sure to add the corresponding URL so people who click the button land on the correct age. Make sure to add a UTM parameter for tracking, too.
If you have a global brand or multilingual audience, you can add your name, tagline, and description in different languages.
Share your page
Most importantly, let people know your LinkedIn Page is up and running. If you have employees, send a company-wide email with the news. Let them know how they can follow the page and add it as a place of work.
Plus, promote your page with your customers as well. Make use of all your digital touchpoints-newsletter, social channels, website-and ask for follows. For this reason when you do, tell people what’s in it for them, from job opportunities to LinkedIn Live sessions.
Additionally on LinkedIn, page admins can also invite their connections to follow. Similarly, simply click the Admin Tools dropdown in the upper right corner and select Invite Connections.
10 LinkedIn marketing tips to promote your business
Highlight your business on your own profile
First thing to remember, personal profiles are still a powerful tool on LinkedIn. Therefore, they give you the opportunity to present yourself as the individual behind the brand and build a professional reputation. Make sure your profile details the activities of your business and links to all the important pages: your business website, professional Twitter account and so forth.
Define your audience and goals
Whether raising awareness or generating leads, targeting is key. Once you know what you want to accomplish, it’s easier to define your audience. If your company sells a productivity tool for social media, your goal may be to raise brand awareness among LinkedIn members with job titles like “social media manager” or “social media lead”. Better-defined audiences lead to better lead generation.
Optimize posts for reach and impact
When it comes to posting from your company page, there are a few LinkedIn best practices for businesses to consider.
LinkedIn’s algorithm ranks posts based on the following signals: personal connections, interest relevance, and engagement probability. In other words, it aims to show people content that will interest and engage them, from accounts they connect with. For instance, your posts should aim to do the same.
You can notify employees if you think they’d be interested in the post. As company advocates, they can jumpstart engagement on the post and boost its visibility.
Post at the right time
It’s important to post regularly to build an audience on LinkedIn. LinkedIn estimates brands that post once a month gain followers six times faster than those that don’t. Companies that post weekly see two times the engagement. Brands that post once a day gain even more traction.
After that, no matter how often you post, aim for the most impact by posting at the best time. In any event, Linked Booster research finds the best times to post on LinkedIn are 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST. in summary, the best day for B2B brands is Wednesday. For B2C brands, Mondays and Wednesdays are best.
Join groups – and stay active
Not only is this a great way to ‘listen in’ on what your audience is talking about, there may [also] be times for small business owners to interact or offer their advice. More importantly, you can message the members of groups you are in, even if you aren’t connected. LinkedIn InMail adds up quickly, so this is a great way to save money when building relationships with potential clients.
Create your own LinkedIn group
Create a company-branded group for your clients and/or colleagues to facilitate discussion about your industry. A collaboration-based group, created and managed by your company, can be an excellent way to get your company name out there and recognizable.
Make your company page matter
Imagery, colors and content on this page should be consistent with your website and any other social media profiles the business has. With this intention, the page should be updated regularly so the brand is active and appears to be a current business. , we’ve all had the experience of stumbling upon a company social media profile that’s updated once a month or, worse, hasn’t been updated in months. Above all, creating a LinkedIn presence then not maintaining it will be worse than not having one at all.
Claim your custom URL
Everyone should claim their custom URL to ensure it includes their name. However, this is especially important for people who have a lot of contact with potential clients – especially for those who [are in] professional services and the B2B sector – because when meeting with someone they have not yet met, many people will search Google for the name of the person with whom they’re meeting to learn more about them. For this reason, claiming your custom URL makes it more likely your LinkedIn profile will rank at the top of those search results.
Start with connections, then build relationships
Understand that LinkedIn is a social network for professionals to connect with other professionals. In other words, a business owner can and should connect with prospects, strategic partners, referral partners, and other business owners. By the same token, once those connections are made, the business owner can decide how to nurture specific connections to grow the relationship.
Using Linked Booster – The best LinkedIn marketing tool
Linked Booster has emerged as a leading marketing application in the LinkedIn market around the world. Already used by big companies like Google, Harvey Nash, Gojek. Linked Booster has outstanding features such as:
- Auto-tag automatically classifying customers based on search results by tag, note customer information.
- Auto visit multiple profiles and crawl all available contact information of that profile.
- Auto-connect target accounts with personalized messages to help create new leads.
(See more effective LinkedIn messaging templates in 2021 here.)
In conclusion, with Linked Booster, you really have a weapon in the business market, commercializing with businesses confidently closing deals when reaching a large number of customers.